Fractional PR strategy

Services & how I work

Media relations, executive thought leadership and GEO, built by one fractional PR strategist and run on a monthly retainer.

Core services How we work together
The approach

One method behind every service.

Every service below is built on the same three pillars, so your press, your executive platform and your AI search visibility work together.

  1. Story architecture

    I find the angle a reporter will want to write, then shape every pitch, byline and interview around it.

  2. Precision targeting

    I choose reporters one at a time, based on what they've covered and what their readers need. Fewer pitches, better placements.

  3. AI-era optimization

    Every placement is structured so search engines rank it and AI tools like ChatGPT and Perplexity cite it.

Core services

Four services, built to work together.

  1. I

    Media relations

    I pitch the reporters who cover your space, one at a time, with an angle built for their readers. The goal is coverage in outlets your buyers and investors already trust.

    Includes
    • Target outlet and reporter list
    • Angles, pitches and press materials
    • Interview prep and follow-through
    Best for
    Founders and brands ready for top-tier press
  2. II

    Brand storytelling

    Before anyone pitches, the story has to hold up. I find the narrative that makes your company worth writing about, then carry it through every asset.

    Includes
    • Core narrative and messaging
    • Press kit and company boilerplate
    • Launch and announcement copy
    Best for
    Launches, rebrands and funding news
  3. III

    Executive thought leadership

    Your leaders are part of the story. I build their public voice through bylines, expert commentary and interviews that show how they think.

    Includes
    • Bylines and contributed articles
    • Expert commentary opportunities
    • Executive bios and talking points
    Best for
    Founders, CEOs and subject experts
  4. IV
    The AI-era edge

    GEO and AI search visibility

    Your next customer may ask ChatGPT or Perplexity about you before they ever visit your site. I shape your coverage and owned content so AI tools find it, trust it and cite it.

    Includes
    • AI search visibility audit
    • Content and coverage built to be cited
    • Branded search review
    Best for
    Brands that want to show up in AI answers
Add-on

Social media support

When your coverage lands, your own audience should see it too. I turn placements into posts, create simple branded graphics and write captions in your voice. It works best alongside a PR retainer.

How we work together

Clear scope. Direct access.

Most clients

Monthly retainer

Ongoing PR with one fixed monthly fee, a clear plan and direct access to me. Retainers typically start with a three-month minimum, so the work has time to build.

Launches

Launch projects

For a defined moment, like a book release, product launch or funding announcement, I run focused campaigns with a set scope and timeline. The Boulder launch of Steven Winkelstein's book The Day God Got Amnesia is one example.

  1. Strategy call

    We talk through your goals, your story and where you want to be seen.

  2. Plan

    You get a scoped plan with target outlets, angles and timing.

  3. Launch

    I pitch, prep you for interviews and keep the work moving.

  4. Report

    You see what landed, what's in motion and what comes next.

Every engagement is scoped on a strategy call, so the plan fits before any number does.

Where the work has landed

Recent coverage

See all clients and coverage

Ready to find
your story?

Tell me what you’re building. I’ll tell you how I’d get it covered.

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